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Wharton professor Peter Fader explores the "Customer-Base Audit" in new book thedp.com/article/2022/11/wharton-professor-new-book-customer-centricity Hyper-Personalization with AI: How to Build Customer Loyalty in 2025 infinitestair.com/ai-hyper-personalization-customer-loyalty-2025/ How AI Is Redefining the CDP cdp.com/articles/how-ai-is-redefining-the-cdp/ randomforest.se/data-podden/ randomforest.se/data-podden/