Om avsnittet
Do you know how businesses influence your psychology? In today's episode, we have a masterclass on how businesses use psychological biases to influence purchase and decision-making behaviors. Today’s guest is my buddy Per-Gustaf (PG) who joins Mindfackpodden for a second time. PG is an experienced marketing professional and current Chief Marketing Officer at Flic. In this episode, we explore a wide range of different psychological biases. You will learn to spot some of these biases and hear examples on how companies use them to influence your purchase decision. Having knowledge of this can also help you make better decisions. Other topics we discuss: • Stories sell, facts tell • We live in an attention war • Mission-driven business models are the future • How you can use these biases to promote your service or product ethically • And much more • Are you in the driving seat of your purchase decisions, or are you just a passenger? Connect with Johan: LinkedIn Instagram Connect with PG LinkedIn Chapters: 00:00:00 introduction 00:01:30 Why PG want to share information on cognitive biases 00:05:50 Psychological biases 00:06:10 Scarcity bias 00:12:25 Anchoring bias 00:16:00 Recency bias 00:20:15 Bandwagon Effect 00:25:20 Loss aversion 00:33:05 Confirmation bias 00:42:19 Framing Effect 00:48:40 Endowment effect 00:58:30 Decoy effect 01:00:00 Social proof 01:04:20 Halo effect 01:08:00 Authority bias 01:10:10 How to use biases to ethically promote services or product
