Om avsnittet

#30. The Quest for Timeless Tech Per Brickstad, founder and chief designer at Transparent, joins us in our 30th episode – a milestone worth noting. Transparent is on a mission to become the world’s first circular tech brand, building modular and upgradable audio gear that challenges consumer electronics’ throwaway logic. From a Stockholm design studio to a global hardware company, this is the story of how passion for music, sustainability and design became an international business. In this episode: ✅ Why industrial design must enter early ✅ How Transparent’s first concept went viral and launched through crowdfunding ✅ The challenge of building timeless, modular hardware that lasts for generations ✅ Growing globally via design retail rather than tech press ✅ Why long-term investors matter more than quick VC money This episode sponsored by our partner Lightbringer, an AI-powered patent platform helping tech companies protect their edge fast, with in-house legal expertise. Connect & Contribute Have a guest we should feature? An idea worth exploring? Feedback to share? 📩 hello@nordichardtech.com | LinkedIn | nordichardtech.com Spread the word ell a colleague. Tag someone in your network. Let’s keep building the leading Nordic hardtech community.