Nordic Ad Tech Review
15 avsnitt. Sida 2 av 2.
- #3 Berlingske Medier take on the publisher collaborations, creative formats and buyer marketplaces
[This episode is in English] In this episode, we talked with Pernille Rosenqvist, Head of Digital Sales, and Casper Andersen, Digital Business Developer at Berlingske Media. Berlingske Medier is the well-known Danish Media media company…
20 min · Säsong 1 · Avsnitt 3 - #2 Aller Media Sweden take on Data Analysis and Prebid Testing and Optimization
Aller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, and understanding of Aller…
20 min · Säsong 1 · Avsnitt 2 - #1 Bonnier News take on identity and buyer marketplaces
First Party data and identity is accelerating in interest, both on the buy and the sell side of the online ad industry. There is also another growing trend where buyers engage in so called marketplaces with legacy publisher tools. Rebecka…
23 min · Säsong 1 · Avsnitt 1
